About Us

TRUSTED SINCE 1987

As of 2026, Sound Division is proud to introduce Stage Pro, our dedicated distribution division and the official New Zealand distributor for BeamZ and Power Dynamics. Through Stage Pro, we're expanding access to world-class lighting, effects, and entertainment technology, providing dealers, installers, rental companies, and retailers throughout New Zealand with premium products backed, with local expertise and support.

Proudly New Zealand family-owned and operated since 1987, Sound Division has been delivering professional audio, lighting, staging, and AV solutions for nearly four decades. Based in Auckland, we've earned a reputation for supplying quality equipment, expert advice, and exceptional customer service to businesses, schools, churches, venues, production companies, and installers throughout New Zealand.

OUR STORY

Prior to setting up Surplustronics trading limited in June 1987, Bruce Overhill worked as a sales representative and Gary Rollinson as a Retail Store Manager. They had an opportunity to purchase a large quantity of electronics and so decided as co-owners to open their first retail store in Victoria Street West, Auckland CBD selling to the retail public.

As the industry evolved, so did the company. Surplustronics was rebranded as Sound Division in 2014, reflecting a growing focus on professional audio, lighting, staging, and audiovisual solutions. Under Bruce and Gary's leadership, the business expanded its product range, strengthened relationships with leading global brands, and established itself as one of New Zealand's most trusted suppliers to the entertainment, commercial, education, and installation industries.

LOOKING AHEAD

Today, Sound Division continues to build on the values it which was founded on - expert knowledge, quality products, and genuine customer service. In 2026, the company entered an exciting new chapter with the launch of its sister company, Stage Pro, the official New Zealand distributor for BeamZ. This expansion enables us to deliver even greater value to dealers, installers, and industry professionals while continuing to provide the trusted service and technical expertise that have defined Sound Division for almost 40 years. From our beginnings as Surplustronics to becoming Sound Division and now expanding with Stage Pro, we've remained committed to helping New Zealand create exceptional sound, lighting, and stage experiences.